I talked about selling shovels earlier in the context of network and affiliate marketing. The notion that most offers are selling shovels to people who want to supercharge their business is not new – nor is it necessarily a problem. The problem is you need to pick your partners carefully.
I’ve found a web host that gets it, and I’d like to let you know about them. The link is self-promotional, but there is no requirement to buy anything (not even the 14-day $1 trial). Instead, when it launches, you’ll get a ton of free content just for signing up to the mailing list. Training that you would otherwise be paying for will come to you for free. And if you’re thoughtful about using the tools they explain (simply put, if you model the same sort of process in your marketing efforts), you will see a substantial increase in your online lead generation. The reason is simple – rather than pre-qualifying leads, you’ll be pre-qualifying yourself as a known and trusted quantity, someone to listen to and learn from. Of course, that’s the same sort of thing that Global Virtual Opportunities is trying to establish as well – and if it doesn’t work, I’d like to know why. Because this service is fantastic, even if all you do is transition your existing marketing sites to GVO.
The best shovel ever would actually find the gold for you, but the second best shovel would come with the sorts of tools that make it possible to find the most gold yourself. This is the kind of help you can expect from GVO. They have:
Pretty crazy, right? Take a look at the link above and see what you think. You can also learn more about the launch from founder Joel Therien’s latest blog post.
