Deranged Penguin

So despite asking folks to brainstorm some niche topics, you left it to me to pick one out. The truth is, it was more than I could have expected. We haven’t built trust yet. We’re not there. But I also didn’t want to just focus on Der Pengy. That’s already rolling and it doesn’t conform to the goals of going step by step. Instead, we’re going to focus on a new niche that gets us decent consumer return for keyword strings and useful content hooks for a variety of keyword phrases (clustering, remember?). We’re going to go deep on a couple of different potential affiliate programs with static pages, and we’re going to queue a month’s worth of content. By the end of this month, we’ll have the action plan. By the end of October I hope to provide you with some traffic and monetization results that are better than “nobody came.”

But, first things first: the niche. Because I get to choose (and thank heaven for that) I decided to go with something that means a lot to me. It’s always easier to write when you have some skin in the game, so I’m going to create a content site around fatherhood and raising strong girls. I might stretch into domestic topics that we all know and love from mommy blogs, but I’m more likely to write successfully if I’m talking about men’s interest stuff, male solutions to girl issues, and Reviving Ophelia. Plus, y’know, all the good stuff – vasectomies, turning into a fat sack of guts, and what to do when you’re outnumbered three to one.

There is decent competition for the keywords I’m looking to leverage, but first I’m going to once again leave it open to y’all to determine how we’re going to make adsense work for us within the niche. What products spring to mind? What sort of keyword phrases do we want to focus on? We’re going to have two or three static pages that feature rich content on a particular topic of interest to dads (I’ll give you a hint – one of them will involve feeding the ravenous hordes when mom’s away). We’re going to blog around five or so categories. Those will be the opportunities for adsense and for affiliate links.

What would you do, if you’d found your passion? Use my example or make up your own, and rock those comments!