Author Archives: derangedpenguin

ThumbVu Reinvents Traffic Exchanges

January 7, 2010 – 5:46 pm

I spent my lunch hour today playing around with Thumbvu, a new traffic exchange created by John Guanzon, Austin Hallock and Martin Gardner. I say “traffic exchange” but it’s so unfair to call it that – really, it’s a social networking hub for marketers, a reputation marketplace for offers, an opportunity to build a mailing [...]

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Okay, Here’s the Plan:

January 5, 2010 – 9:02 am

2010 is the year that we collectively work our asses off. Sound good? Post done.
Well, wait. I suppose that’s a bit over the top. Here’s what I mean: I’ve been noodling up to now. Not really persistently focusing on this project. There’s nothing wrong with that, unless you actually have expectations of results. At that [...]

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5 Twitter Mistakes Made by Every Marketing Guru

November 19, 2009 – 3:34 pm

These are in rank order of egregiousness.
1. Automating anything.
Yes, I know that your auto-DM gets clicks. I know that you see nothing wrong with pitching right out of the gate. I know that you are just sending a friendly “thanks for following!” message with no link whatsoever. They’re all annoying. You are not doing yourself [...]

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