Author Archives: derangedpenguin

Engagement Starts With Asking

August 4, 2009 – 3:20 pm

Engagement Starts With Asking, states Chris Brogan this morning after a nearly 10% activity rate on a recent survey in his email newsletter. I have to say, that’s well above the expected return (he seems like a happy camper).
When you’re getting started with anything, new blog, new business, new Twitter account, you have two rules [...]

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Selling Shovels: The Long Tail and Personal Branding

August 3, 2009 – 6:08 pm

A refresher course is probably in order for some with regards to the long tail. This may be new information to some, so the Cliffs Notes for the sake of this post is this: The long tail is a statistical phenomenon seen in a variety of marketplaces and social contexts, wherein 20% of the individuals/products/voices [...]

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Jeff VanderMeer's Finch Coming in November

August 3, 2009 – 2:17 am

I don’t know if you’ve read City of Saints & Madmen, or Shriek, but if you haven’t, then you’re missing out on some incredible writing by an author who also stands at the helm of speculative fiction, fantasy and sci fi, and tells us what is good. His blog (which I highly recommend) recently announced [...]

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