Tag Archives: Online social networking

ThumbVu Reinvents Traffic Exchanges

I spent my lunch hour today playing around with Thumbvu, a new traffic exchange created by John Guanzon, Austin Hallock and Martin Gardner. I say “traffic exchange” but it’s so unfair to call it that – really, it’s a social networking hub for marketers, a reputation marketplace for offers, an opportunity to build a mailing [...]

5 Twitter Mistakes Made by Every Marketing Guru

These are in rank order of egregiousness.
1. Automating anything.
Yes, I know that your auto-DM gets clicks. I know that you see nothing wrong with pitching right out of the gate. I know that you are just sending a friendly “thanks for following!” message with no link whatsoever. They’re all annoying. You are not doing yourself [...]

Content Beats Microspamming: Niche Marketing on Twitter

The influence of Twitter as an advertising force is only just becoming known. Traditional media consulting would suggest that you should treat marketing on Twitter as any other “media buy.” However, the prevalence of bots, automated accounts, and other spam techniques suggest that the “Wild West” phase of Twitter marketing has not yet finished. Indeed, [...]