Tag Archives: Twitter

5 Twitter Mistakes Made by Every Marketing Guru

November 19, 2009 – 3:34 pm

These are in rank order of egregiousness.
1. Automating anything.
Yes, I know that your auto-DM gets clicks. I know that you see nothing wrong with pitching right out of the gate. I know that you are just sending a friendly “thanks for following!” message with no link whatsoever. They’re all annoying. You are not doing yourself [...]

By derangedpenguin | Posted in Affiliate Marketing, Twitter | Also tagged , , , | Comments (1)

Content Beats Microspamming: Niche Marketing on Twitter

October 16, 2009 – 2:21 pm

The influence of Twitter as an advertising force is only just becoming known. Traditional media consulting would suggest that you should treat marketing on Twitter as any other “media buy.” However, the prevalence of bots, automated accounts, and other spam techniques suggest that the “Wild West” phase of Twitter marketing has not yet finished. Indeed, [...]

By derangedpenguin | Posted in Affiliate Marketing, Twitter | Also tagged , , , , , , , , , , , , , | Comments (2)

Sponsored Tweets Launches New Features

September 11, 2009 – 3:17 pm

Sponsored Tweets, one of my favorite services, has added some features that increase the functionality of the service for advertisers.
The premise of Sponsored Tweets is simple, and follows the channel model I’ve been talking about recently. Advertisers can treat Twitter as just another media buy by “renting” popular and trusted Twitter accounts. Followers put up [...]

By derangedpenguin | Posted in Twitter, advertising | Also tagged , , , , , , | Comments (1)