Tag Archives: Web 2.0

Sponsored Tweets Launches New Features

Sponsored Tweets, one of my favorite services, has added some features that increase the functionality of the service for advertisers.
The premise of Sponsored Tweets is simple, and follows the channel model I’ve been talking about recently. Advertisers can treat Twitter as just another media buy by “renting” popular and trusted Twitter accounts. Followers put up [...]

I, channel – Should You Segment Your Twitter Following?

Developing a following is a tricky thing. On the one hand, as I said in my lens on the subject, it is important to consider yourself a channel when you’re thinking about Twitter marketing. On the other hand, that sort of thinking inevitably narrows the range and scope of things you might tweet about. You [...]

I Squidoo, do you?

The eldritch mysteries of SEO and blog article marketing (aka BUM Marketing) are being revealed to me one at a time, in a sort of horrible parade of truths about the internet. I’ve always dabbled at this kind of thing, but it’s only beginning to become apparent that I’m a babe in the woods.
One service [...]